“The only thing we have to fear is fear itself – nameless, unreasoning, unjustified, terror which paralyzes needed efforts to convert retreat into advance.” ©.
Fear which is one of the most essential and ancient reflexes in humans, triggered by the presence of a stimulus operates with us on a very subtle level, but how well do we know its face? Fear mongering or “scaremongering” is the deliberate use of fear based tactics including exaggeration and usually repetition to influence public in order to achieve a desired outcome. It’s a tactic used to scare or put fear into those viewing a campaign/advertisement and influence the outcome based on fear. Most often fear mongering is used by social medias, in political campaigns for business. The manipulation of fear is done by means of symbolic instruments as terror movies and the administration ideologies that lead to nationalism. It is the strongest manipulating machine, acquiring different guises. How many times have you been surrounded by its signs ?
In participatory installation “Fear monger me” people were invited to interact with a topic, having dialogues and questionnaires, proposing one material object. In discovery of the roots or fear mongering, by public ineractivity, the term fear had been materialized,implemented into space, limitlessly transformed and defined. In installation the transmogrification of the most elusive reflection “fear” acquires tangible quises. Imagine fear has face, imagine it as a message, as personified creature or material object, as a text message or particular thing,magine you being fear?